In This Section
Products & Services
Services Offered By Lakes Print
Web To Print
Digital Print
Variable Data Marketing & Direct Mail
Point Of Sale Graphics and Trade Show Displays
Print Management
Print On Demand
Offset Printing
Design & Prepress
Web To Print
Imagine sending 10 mailers, each with different headlines, text and/or pictures individually suited to the 10 different customers in your audience. Not possible? It is now using Lakes Print's EZ Print Gateway™ Web to Print technology.
Low cost set up and hosting enables the smallest business to maintain a quality presence in the marketplace. With Lakes Print’s unique online template system, YOU control the content of your printed materials, modifying and personalizing in designated areas on each job. All of this is available to you 24/7 from any PC with internet access.
Proofing is done on screen. When you are satisfied with your selections, at the touch of a button, the print you require is ordered and the produced material is delivered to you quickly, or mailed to your customers on your behalf.
Whether you need 1 poster for a window display or 10,000 mailing pieces in full color mailed to your list, this online system will simplify the process and increase the speed to market. Items are produced quickly based on your choices.
For more information, or to request a free consultation, please contact Rick at Lakes Print.
Digital Print
What used to take days now takes hours, or even minutes. Lakes Print has the latest digital printers and print finishing equipment to handle all your needs. We can produce anything from simple flyers and posters to brochures and catalogues from almost any program.
Formats up to 12x18 are no problem for our digital press. Our large format printers can print 60 inches wide by almost any length. All available on a wide range of coated and uncoated papers - with no minimum order! Many finishing options are available as well. You can print to suit your exact requirements, eliminating waste and inventory that can become outdated quickly.
Most jobs are delivered within 72 hours. Shorter delivery times can also be arranged.
For more information, or to request a free consultation, please contact Rick at Lakes Print.
Variable Data Marketing & Direct Mail
Variable-data printing (VDP) (also known as variable-information printing (VIP)) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the printing process, using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management and advertising and invoicing.
The technique is a direct outgrowth of digital printing, which harnesses computer databases and digital print devices to create high-quality, full color documents, with a look and feel comparable to conventional offset printing.
Variable data printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.
There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy. More complicated variable data printing uses 'versioning', where there may be differing amounts of customization for different markets, with text and images changing for groups of addressees based upon which segment of the market is being addressed. Finally there is full variability printing, where the text and images can be altered for each individual addressee. All three types of variable data printing begin with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields. Since 2005, the term TransPromo or transpromotional has emerged to cover the merging of promotional content and transactional print pieces by involving more business users in the printing process.
The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.
Direct Mail is one of the most powerful and cost effective ways to generate new business leads. Surveys show that personalized communications dramatically increase response rates.
How would you like to be able to personalize your communication to your ideal target customer? Personalization to this level is now available and communicates your message far more powerfully than ever before. The better you target your audience, the better your results.
Significant amounts of Direct Mail do not work due to lack of market testing. When it is done well it can increase your sales greatly. Our web to print service can help you test the market with small quantities of different messages.
Whether using your own database or one supplied by a third party, care should be taken over the accuracy of the information to ensure the right results. Most data providers will supply a sample of data if requested. Make sure the sample is for the area you wish to target.
For more information, or to request a free consultation, please contact Rick at Lakes Print.
Point Of Sale Graphics and Trade Show Displays
Large Format Posters, Backlit Signs, Banners, Tradeshow Displays and Hardware, window signs and more can be customized to your exact specifications. Our large format printers will give you crisp, stunning graphics that will be sure to grab attention.
For more information, please contact Rick at Lakes Print.
Print Management
It’s almost impossible for a print company have equipment suitable for every possible project. To this end, Lakes Print offers a total print management solution.
Our clients range from individuals to national organizations. Any company can reap the benefits of our expertise and knowledge of the printing industry. Everyone expects good quality and competitive pricing from their print partner, but frequently poor service lets them down. Many of our clients find that, as well as being competitive, the other major benefit of using our Print Management service is the time it saves them.
When you employ our services, you access a wide network of quality printers in all types of print - litho printing, digital and screen printing – through our print industry partners. We will always strive to find a way to meet the most demanding deadline. With a wealth of buying experience, we offer exceptional expertise and support when supplying one of the many specialized print processes that we outsource - you can be sure of the highest levels of quality, service, value and satisfaction.
Lakes Print’s Print Management service will save you time and headaches. Try it – you’ll be surprised. For more information, please contact Rick at Lakes Print.
Print On Demand
Our service does “just what it says on the can!” Our clients demand it and we print it. Difference is, we get done within 72 hours or less.
You only need to order exactly what you want, through your own secure, personalized gateway. Digital print lends itself to fast and economic production of small runs - including one-off items and personalized print - with a lead time measured in minutes and hours instead of days or weeks. Reduce your inventory levels and ease your cash flow with Lakes Print’s Print On Demand service.
For more information, please contact Rick at Lakes Print.
Offset Printing
As strong as we are in digital print technology and services, we also provide excellent offset printing. We can print in one, two, three, and full-color on a variety of paper sizes and stocks; including cardstock and all sizes of envelopes. We can print newsletters, brochures, letterheads, envelopes, business cards, functional forms documents, posters and more. If you require offset printing, Lakes Print is here to help.
For more information, please contact Rick at Lakes Print.
We have graphic designers on staff ready to assist you with any size project. We also offer our RightType™ service in which we have over 350 typesetters and designers on call 24/7 to assist. Need it REALLY fast? Ask for RightType™.
We also offer translation services in just about any language in the world. Need an employee manual translated or document or package instructions? Our services can do it for you.
Ask us for a quotation or more information by calling 712-336-3564 or email Lakes Print.
RightType™ is a trademark of Crouser & Associates, Inc.
EZ Print Gateway™ is a trademark of Lakes Printing Company, Inc.
